Why wouldn’t you just buy the cheapest? It would be easy to think that protection products are all the same. But they aren't, and understanding what’s on offer in the market and matching the right plan to meet your needs is a skill based on knowledge and experience.

 

Advisers take into account factors such as your needs, your budget, the cost, flexibility, service and financial strength of the company providing the cover before recommending them.

 

Helping you decide if you need life cover or how much critical illness cover you need and for what length of term are just some of the many considerations of a financial adviser.

 

If you are considering financial advice for the first time you may want to check out the Financial Services Authority website.