Why wouldn’t you just buy the cheapest? It would be easy to think that protection products are all more or less the same. But they aren't, and understanding what’s on offer in the market and matching the right plan to your particular needs is a skill based on knowledge and experience.

 

Advisers take into account factors such as your needs, your budget, the cost, flexibility, service and financial strength of the company providing the cover before recommending them to you.

 

Helping you decide whether you need life cover or life and critical illness cover, or how much cover you should have and for how long (the 'term') are just some of the many options a financial adviser will consider.

 

If you are considering financial advice for the first time you may want to check out the Financial Services Authority website.