There is currently a £2.3 trillion* life
protection gap in the UK. 39%**
of UK adults don’t have any form of protection, almost 85%***
of people don’t have critical illness cover and 91%***
don’t have income protection.
Bright Grey was set up by Royal London to make protection insurance
more flexible and accessible. Customers told us that they find insurance complex and confusing. So we’ve simplified the language we use to describe our
plans and we don't have any small print in our brochures. We work with financial
advisers to help more people get the right cover, at the right price.
We recruit people with a can-do attitude. People who really believe that
meeting our customers’ needs should be their first priority.
They’re people with a proven track record who have new ideas
and who play an important part in developing our approach
to protection.
We’ve made our plans flexible
– and competitive. And we've made sure that our literature is simple and easy to understand.
* Swiss Re Term and Health Watch 2008
** Mintel Life Insurance and Protection November 2008
***
Mintel Critical Illness Cover February 2008