There is currently a £2.3 trillion*
life protection gap in the UK. 55%**
of UK adults don’t have life cover, almost 86%***
of people don’t have critical illness cover and 92%***
don’t have income protection.
Bright Grey was set up by Royal London to make protection insurance
more flexible and accessible. We provide product literature that
is clear, simple and easy to understand so that you know what
you are covered for, and what you are not. We work with financial
advisers to help more people get the right cover, at the right
price.
We started with a clean sheet so we’ve been able to recruit
people with a can-do attitude. People who really believe that
meeting our customers’ needs should be their first priority.
They’re people with a proven track record who have new ideas
and who played an important part in developing the menu approach
to protection.
Customers told us that they find insurance complex and confusing.
So we’ve simplified the language we use to describe our
plans and we don't have any small print in our brochures.
We’ve made our plans more flexible
– and competitive. And we’ve developed a range of
literature that we hope you find clear, simple and easy to understand.
* Swiss Re Term and Health
Watch 2005
** Invigorating the Life
Insurance sector (Mintel) UK – October 2005
***
Critical Illness Cover (Mintel) UK – April 2006